Since 2012 Jeep has been in partnership with the Italian Juventus Futbol soccer team.
Adidas and Jeep are two of the most recognized brands in the world and are both found in the white and black uniforms of the team. For Jeep, it helps to spread the word around the world of a brand that keeps on growing in product and reach. The Jeep Wrangler is the iconic 4×4 vehicle for adventure. The Jeep Cherokee is the number 1 family SUV in America, and the new Grand Wagoneer has delivered a high level of luxury that no one expected from the brand.
Futbol is the number one sport in the world, and at a special event at the Rosebowl Stadium members of the Hispanic Motor Press gathered to share and enjoy a game, and the hospitality of the American brand. Ariel Gavilan, Stellantis Communications, an avid soccer fan, provided insights into the Jeep-Juventus relationship as well as excellent camaraderie with the group.
To expand the brand across diverse ethnic groups Futbol provides an excellent platform with long returns. The newest Jeep Sponsorship package with Juventus is approximately $50 million. Money well spent to reach millions of enthusiasts and future Jeep owners around the planet. The game against Real Madrid had an attendance of 93,700 fans making it new record for a soccer match in the USA. This also validated Jeep’s initiative of going right at the hearts of potential owners.