AT THE LA AUTOSHOW
Annual Awards Recognize top Vehicles for Hispanic Buyers
LOS ANGELES, CA – November 20, 2025 – The Hispanic Motor Press announced the winners of the 2026 Hispanic Motor Press Awards (HMPA) during AutoMobility LA at the Los Angeles Convention Center, the opening day of the world-famous Los Angeles Auto Show. The 16th annual HMPA program recognized the best new model year 2026 vehicles in 5 categories for Hispanic car buyers, with awards presented to executives from each winning manufacturer.
“With so many brands and models to choose from, and manufacturer advancements in technology, safety features, infotainment, and cleaner mobility, we help guide Hispanic car buyers who represent 1 in 4 of new-vehicle purchases,” states Ricardo Rodriguez-Long, founder and president of the Hispanic Motor Press. “The United States is the second-largest Spanish-speaking country in the world, making it culturally vital to reach this consumer in their own language.”
The 2026 HMPA vehicle winners as best of their class are:
Best EV: Hyundai IONIQ 9
Best Family Car: Kia Carnival
Best SUV: Toyota RAV4
Best Pick-up Truck: RAM 1500
Best Luxury: Lincoln Navigator
Best Adventure: Jeep Wrangler
