The 8th annual Hispanic Motor Press Awards recognizes the ten best new vehicles of 2018 for the Hispanic consumer. The awards are organized by the Hispanic Motor Press Foundation, a non-profit 501 (c)3 educational organization that helps educate Hispanics on cleaner mobility through grass roots efforts and events.
According to data from Polk, Hispanics are projected to spend $18 billion on new vehicles in 2018. Hispanic auto buyers will account for 25 percent of the growth in new-vehicle sales. The impact of Latinos continues to increase exponentially in the market, influencing auto companies to consider and incorporate the needs and wants of the largest minority group in the country.
“California is known for setting the trends in the automotive industry and with the largest Hispanic population in the U.S, it is the place to find out what we like,” said Ricardo Rodriguez-Long, President of the Hispanic Motor Press Foundation.
The jury panel for the 2018 awards is comprised of Hispanic automotive journalists, bloggers, and industry influencers selected by the organization’s advisory board. Twenty individuals and one jury director form the panel. They evaluate the vehicles from their perspective keeping the Hispanic audience’s preferences foremost in their minds. An educated consumer is a satisfied consumer and the awards provide the Hispanic consumers with outstanding choices based on the judging panels own experiences with the vehicles.
The ten vehicle winners represent the most significant new cars in the market and the best value in their class as it relates to the Hispanic family. The 2018 winners are:
Sub-compact car: Kia Rio
Compact car: Mazda 3
Sedan car: Toyota Camry
Deluxe car: Lexus LS
Minivan: Chrysler Pacifica Hybrid
Crossover: Nissan Rogue
SUV: Lincoln Navigator
Sports car: Ford Mustang
Adventure 4×4: Jeep Wrangler
Pick-up Truck: Ford F150
The Hispanic Motor Press Awards is the only independent Hispanic awards presented in the country for the Hispanic community to enhance their vehicle experience by evaluating the various options available in the market. The jury panel is comprised of national Hispanic journalists, content creators, and influencers who assess the vehicles while considering key purchase drivers for Hispanic families in quality, reliability, style, safety, and value.