The 9th annual Hispanic Motor Press Awards will recognizes the ten best new vehicles of 2019 for the Hispanic consumer. The awards are organized by the Hispanic Motor Press Foundation, a non-profit 501 (c)3 educational organization that helps educate Hispanics on finding the best value vehicles in the market through grass roots efforts and events.
The finalist represents the most significant cars in the market and the best value in their class as it relates to the Hispanic family. The 2019 finalist are:
Sub-compact car: Ford Fiesta / KIA Rio5 / Toyota Yaris
Compact car: Hyundai Veloster N / VW Golf / KIA Forte
Sedan car: Toyota Camry / Nissan Altima / Hyundai Sonata
Deluxe car: Acura RDX / Genesis G70 /Volvo XC40
Minivan: KIA Sedona / Chrysler Pacifica Hybrid / Mazda CX9
Crossover: Ford Edge / Hyundai Kona / Honda CR-V
SUV: Hyundai Santa Fe / Lincoln Nautillus / Buick Enclave
Sports car: Chevrolet Corvette / Ford Mustang / Fiat 124 Abarth
Adventure 4×4: Jeep Wrangler / Toyota 4Runner / Ram Power Wagon
Pick-up Truck: Ram 1500 / Nissan Titan / Ford F-150
Each vehicle’s virtues were assessed as they related to the typical Hispanic family in the U.S. The awards’ vetting process includes test drives, mass market availability, and affordability data valuations. The committee took into account overall design, comfort, safety, performance, functionality, accessory content, driver satisfaction, consumer final cost, and overall value package to select the vehicles that offer the best value for the Hispanic consumer.
LOS ANGELES, November 28 , 2017 — The 8th annual Hispanic Motor Press Awards recognizes the best ten new cars of 2018 for the Hispanic consumer. The awards are organized by the Hispanic Motor Press Foundation, a non-profit 501 (c)3 educational organization that helps educate Hispanics on cleaner mobility through grass roots efforts and events.
The jury panel for the 2018 awards is comprised of Hispanic automotive journalists, bloggers, and industry influencers selected by the organization’s advisory board. Twenty individuals and one jury director form the panel. They evaluate the vehicles from their perspective keeping the Hispanic audience’s preferences foremost in their minds. An educated consumer is a satisfied consumer and the awards provide the Hispanic consumers with outstanding choices based on the judging panels own experiences with the vehicles.
“We are proud and honored that the Hispanic Motor Press Awards are widely recognized by the automobile industry with multiple brands using the awards on their advertising and marketing campaigns,” said Ricardo Rodriguez-Long, founder of the foundation . “Our independence from specific media outlets and voluntary submissions by car manufactures give our jury panel the ability to choose vehicles without any compromise or pressure thus leveling the field for all participants”.
The ten vehicle winners represent the most significant new cars in the market and the best value in their class as it relates to the Hispanic family. The 2018 winners are:
Sub-compact car: Kia Rio
Compact car: Mazda 3
Sedan car: Toyota Camry
Deluxe car: Lexus LS
Minivan: Chrysler Pacifica Hybrid
Crossover: Nissan Rogue
SUV: Lincoln Navigator
Sports car: Ford Mustang
Adventure 4×4: Jeep Wrangler
Pick-up Truck: Ford F150
Each vehicle’s virtues were assessed as they related to the typical Hispanic family in the U.S. The awards’ vetting process includes test drives, mass-market availability, and affordability data valuations. The committee took into account overall design, comfort, safety, performance, functionality, accessory content, driver satisfaction, consumer final cost, and overall value package to select the vehicles that offer the best value for the Hispanic consumer. The Hispanic Motor Press Awards 2018 panelists are: Camilo Alfaro (CEO of AUTOPROYECTO); German Angel (Producer and anchor of TV show ENFOQUE SOCIAL); Karen Blanco (Publisher and editor EJECUTIVA Magazine and NEGOCIOS Magazine); German Botero (Us editor Automundo Magazine ); Sergio Carlo (TV host and producer #Antinoticiero, and TV news shows for Latin America); Manuel Carrillo III- (Automotive Content Editor at Internet Brands); Miguel Cortina Tamayo- (Chief editor for Motor Trend en Español); Emilio Lezcano –( Auto and travel Journalist); Davina Ferreira – (Publisher of ALEGRIA Magazine); Luis Fernandez –(TV content for the USA Europe and Latin American markets); Jose “Pepe” Forte – (Anchor and producer of El ATICO DE PEPE); Jaime Florez – (Host and producer of RUEDAS ESPN); Juan Garcia – (Editor in Chief of Digital Trends en Español); Jeffrey Gomez – (Publisher The Snob Magazine); Silvia Ichar – (Publisher-editor Para Todos magazine); Enrique Kogan – (Editor – publisher PUROS AUTOS); Alejandro Maciel – (Editorial director for HOY Los Angeles/L.A. Times); Maria Ravani – (President of Genius Communications Group and editor for Sobre Rodas Magazine); Roger Rivero – (Auto journalst); Ricardo Rodriguez-Long – (Host of the radio show GARAGE LATINO, editor of GARAGE LA Magazine); Aaron Sanchez – (Host-producer ABC-RadioNews KMET 1490); Gil Silva- (Editor-annalist at the Mitchell group).
Los Angeles- July 6, 2017.- Mark Duffus and his DriveShop Los Angeles team have received the 2017 Fleet Service award for its outstanding service to the southern California Hispanic journalists. Their prompt response, professional drivers, and always going the extra mile has helped Spanish language scribes and the Hispanic Motor Press Foundation events and awards.
“The LA Team has demonstrated, with their attitude and professionalism, that they are an integral part of our industry. Their work is always behind the scenes and because they do such a good job it is totally invisible. Their assistance with the Hispanic Motor Press Awards vehicle evaluation has been invaluable to our organization too.” Said the foundation president, Ricardo Rodriguez-Long.
DriveShop is an engagement-marketing agency working exclusively in the automotive industry to promote public relations and social stories that inspire people to fall in love with their next new car. Driveshop coordinates and publish thousands of individual test drive reviews with billions of impressions and arranges special consumer test drives and direct conversations to over a million prospective new car buyers on behalf of our automaker clients.